Get in Touch

Contact Us

Overview

PokerCircle, developed by Games24x7, is a premier online poker platform offering a variety of classic poker variants such as Texas Hold'em Poker and Pot Limit Omaha. With over 17 years of gaming expertise, Games24x7 presents PokerCircle as a hub for skill-based gameplay. Games24x7 other products include My11Circle and MyRummyCircle.

Challenge
PokerCircle aimed to expand its engaged user base while prioritizing quality, conversion, and user retention. The challenge was to implement data-driven strategies to attract high-value users and ensure a smooth journey from registration to deposit, optimizing the entire user experience for sustained growth.

Campaign Objectives

01

New User Acquisition

  • First Time Deposit
02

Geo

  • India (IN) (State Targeting)
03

MMP Platform

  • Appsflyer

Solution

strongmetrics implemented a comprehensive programmatic strategy tailored to PokerCircle’s objectives:

01

Audience Segmentation

  • Utilizing our DSP, we employed precise audience targeting to reach high-value poker players, particularly in tier 1 cities. By analyzing behavioral data and applying lookalike modeling, we ensured maximum relevance for each impression, install, and registration, driving engagement with the most promising users.
02

Dynamic Creatives

  • We developed programmatically optimized banners and creatives that dynamically adjusted messaging based on user behavior and preferences, ensuring higher engagement and improved click-through rates.
03

In-App Traffic Optimization

  • By leveraging premium in-app inventory, we secured high-quality traffic with minimal fraud risk. We also targeted poker players with high lifetime value, specifically in key states and cities, while avoiding low-performing sources and users with lower retention potential.
04

Real-Time Bidding (RTB)

  • strongmetrics maximized ROI by strategically bidding on inventory through RTB, ensuring the acquisition of top-quality users at competitive costs.
05

Conversion Optimization

  • We focused on optimizing the post-install journey, fine-tuning campaigns to drive a high registration-to-deposit conversion rate, further increasing the overall success of the campaign.
06

Campaign Monitoring & Adjustments

  • A dedicated team continuously monitored campaign performance, making real-time adjustments to targeting, bid strategies, and creatives to ensure that all KPIs were met and to minimize fraud risk.

This multi-pronged approach allowed PokerCircle to efficiently scale its user base and achieve sustained growth.

Results

01

Total Users with First-Time Deposits

  • Over 500 users made their first deposit, achieving a 90% retention rate over time, demonstrating strong user engagement and satisfaction.
02

Daily First-Time Deposits (Before Optimization)

  • Prior to optimization, the campaign generated an average of 15 first-time deposits per day, indicating initial traction with the target audience.
03

Daily First-Time Deposits (After Optimization)

  • Post-optimization, the number of first-time deposits increased to over 25 per day, reflecting a significant improvement in conversion rates. This was achieved through continuous daily reporting and the implementation of data-driven strategies that allowed for real-time adjustments to maximize performance.

Why strongmetrics?

strongmetrics combines cutting-edge programmatic technologies with a hands-on approach to performance marketing. By utilizing advanced tools like RTB, DSPs, and dynamic creatives, we provide measurable, scalable, and high-quality results.

Conclusion

Through programmatic innovation and strategic execution, strongmetrics helped PokerCircle significantly grow its active user base within just two months. While also retaining around 90% retention in Tier 1 cities using data driving

Ready to transform your campaigns with programmatic performance marketing?
Drop Us a Line

Connect with strongmetrics

Ready to take the first step towards unlocking opportunities, realizing goals, and embracing innovation? We're here and eager to connect.

For more enquiry
+918750740270
To Send Mail
hello@strongmetrics.com

Your Success Starts Here!