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Overview

Yaqoot is a comprehensive digital service that provides a selection of voice and data packages, enabling effortless activation of various telecommunication services. Through the platform, users can activate services either through a traditional SIM, an eSIM, or even a router, directly from their devices. The convenience of making unlimited calls to all networks, and accessing a suite of select apps without limits is coupled with additional data benefits.

Challenge

Yaqoot set out to grow its active user base while maintaining a strong emphasis on quality and conversion. The primary challenge was to utilise data-driven strategies to attract high-value users and ensure a seamless journey from installation to SIM activation.

Campaign Objectives

Yaqoot's focus for new user acquisition centred around driving SIM activations among newly onboarded users in Saudi Arabia (KSA). To achieve this, the company leveraged the Adjust Mobile Measurement Partner (MMP) platform, a sophisticated tool for tracking and analysing user behaviors.

Solution

strongmetrics implemented a multifaceted approach to drive Yaqoot’s user acquisition and SIM activation campaign in Saudi Arabia:

01

Audience Segmentation

  • Using our DSP, we employed precise audience and geo-targeting strategies to identify high-potential users across the region. By analyzing behavioral data and applying lookalike modeling, we ensured that every impression reached the most relevant audience.
02

Dynamic Creatives

  • We developed programmatically optimized banners and creatives that dynamically adapted messaging based on user behavior and preferences. This approach maximized engagement and significantly boosted click-through rates.
03

In-App Traffic Optimization

  • Leveraging premium in-app inventory, we secured high-quality traffic with minimal fraud risk, effectively bypassing low-performing sources to maintain campaign integrity.
04

Real-Time Bidding (RTB)

  • strongmetrics strategically utilized RTB to maximize ROI, ensuring we acquired high-quality users at competitive costs.
05

Conversion Optimization

  • We focused on the post-installation journey, optimizing the user funnel to enhance the conversion rate from app installation to SIM activation. This meticulous approach delivered strong results, driving meaningful growth in active users.
06

Campaign Monitoring & Adjustments

  • A dedicated team monitored campaign performance in real time, making daily adjustments to targeting, bid strategies, and creatives to ensure all KPIs were met and exceeded.

This strategic execution enabled Yaqoot to effectively expand its user base in Saudi Arabia while achieving significant growth in SIM activations.

Results

Our programmatic expertise yielded outstanding results for Yaqoot giving around 6000+ Sim Activations throughout the 3 Months timeline of the campaign

01

Month 1

  • Acquired 900+ sim activations
02

Month 2

  • Achieved 1900+ sim activations
03

Month 3

  • Scaled further to 3200+ sim activations.

This success was supported by a seamless blend of programmatic precision and data-driven optimizations, ensuring sustained performance and scalability.

Why strongmetrics?

strongmetrics was able to implement precise targeting strategies, optimize marketing campaigns, and streamline the user journey to ensure a higher rate of successful SIM activations. This data-driven approach was key to capturing and engaging high-value users within the competitive Saudi market.

Conclusion

Through programmatic innovation and strategic execution, strongmetrics successfully helped Yaqoot achieve substantial growth in its active user base within just three months. This effort also contributed to a notable increase in Yaqoot SIM users across the Middle East region.

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