Get the Programmatic Precision power of strongmetrics with smart solutions for IXIGO
Overview
strongmetrics worked with IXIGO, a train booking app, to acquire users for their Android and iOS app. Being one of the India’s oldest and largest fastest-growing Indian Online Travel Agency (OTA) focused on empowering Indian travellers to plan, book and manage their trips across rail, air, buses and hotels IXIGO has 170 million users
Campaign Goal
Acquire users for the IXIGO Android and iOS app, focusing on first-time train bookings.
Challenges
Attract high-quality users who would not only install the app but also actively engage by making their first train bookings.
Our Approach
01
Audience Targeting and Segmentation
Utilized robust datasets from trusted channels.
Created user buckets based on app behavior, refined targeting as conversions
Flowed in, and implemented lookalike audiences to enhance precision.
02
Inventories Deployed
Programmatic DSPs
Integrated Direct Publishers
OEMs
In-App Traffic
Keyboard Inventory
Push Notifications
CTV Traffic
03
Creative Optimization
Dynamic creatives, optimized for user behavior, ensured engagement.
Frequency capping minimized budget waste and ad fatigue.
04
Real-Time Bidding (RTB)
Ensured competitive costs while delivering high-quality users.
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information about the client's project
05
Fraud Prevention
Advanced ML models detected anomalies pre- and post-bid.
06
Campaign Monitoring and Dashboard Access
Provided IXIGO with real-time insights and detailed performance metrics through our dashboard.
Adjusted strategies daily to meet KPIs.
Results Achieved
01
Month 1
Over 50 train bookings.
02
Month 2
Surpassed 500+ bookings, a 20x increase.
03
Month 3-6
Scaled to 2000+ first train bookings, achieving a 70 times grow thin
Active user engagement from the first month.
All cost savings were reinvested into marketing efforts, fueling continuous scaling and testing.
Why strongmetrics?
Our platform combines precise programmatic technologies with a contextual approach to mobile app marketing, delivering:
01
Scalable, measurable results.
02
Advanced RTB, DSPs, and dynamic creatives for performance-driven outcomes.
Conclusion
With an innovative and strategic programmatic approach backed by data analysis, strongmetrics enabled IXIGO to achieve 70x growth in first-time train bookings over six months.
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