Treasury, a leading digital gold platform in Indonesia, partnered with strongmetrics to grow its user base and drive high-quality purchases. Through targeted programmatic advertising and optimized traffic strategies, strongmetrics achieved exceptional results in user registrations and purchases.
Treasury needed a performance marketing partner to help scale its user acquisition while focusing on delivering high-intent customers. The goal was to convert installs into engaged users who would actively purchase digital gold, ensuring both immediate results and long-term growth in a competitive market.
strongmetrics implemented a carefully crafted campaign using cutting-edge programmatic tools and performance marketing techniques:
Through this strategy, Treasury achieved remarkable growth and high conversion rates:
Localized Campaigns: Leveraged strong cultural and market insights to tailor the messaging and creatives for the Indonesian audience.
High Engagement Quality: Emphasis on in-app traffic and programmatic precision ensured minimal wastage and optimal user intent.
Continuous Optimization: Dedicated monitoring and real-time updates ensured all KPIs were exceeded.
With expertise in user acquisition and performance marketing, strongmetrics delivered a scalable, high-quality campaign for Treasury. Our programmatic strategies, advanced DSP capabilities, and commitment to data-driven decisions enabled us to meet and exceed the campaign's goals.
Through programmatic precision and market-tailored strategies, strongmetrics helped Treasury grow its user base and significantly increase digital gold purchases. With 490 registrations and 410 purchases from only 6,000 installs, the campaign highlights the effectiveness of combining local insights with advanced programmatic advertising tools.
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