Overview

Treasury, a leading digital gold platform in Indonesia, partnered with strongmetrics to grow its user base and drive high-quality purchases. Through targeted programmatic advertising and optimized traffic strategies, strongmetrics achieved exceptional results in user registrations and purchases.

Challenges

Treasury needed a performance marketing partner to help scale its user acquisition while focusing on delivering high-intent customers. The goal was to convert installs into engaged users who would actively purchase digital gold, ensuring both immediate results and long-term growth in a competitive market.

Solution

strongmetrics implemented a carefully crafted campaign using cutting-edge programmatic tools and performance marketing techniques:

01

Premium Audience Targeting

  • Utilizing our proprietary DSP, we targeted users with a demonstrated interest in financial investments and digital assets, ensuring relevance and higher intent.
02

In-App Traffic Excellence

  • Focused on driving quality installs through premium in-app inventory, avoiding any incentivized or non-compliant traffic sources.
03

Localized Creative Strategies

  • Designed compelling banners and creatives tailored to resonate with Indonesian consumers, emphasizing the simplicity and security of purchasing digital gold through Treasury.
04

Conversion Rate Optimization

  • Monitored user behavior from install to purchase, ensuring continuous improvement of the registration and purchasing processes for maximum efficiency.
05

Data-Driven Adjustments

  • Real-time campaign optimizations allowed for precise targeting and allocation of budget to the highest-performing sources.

Results

Through this strategy, Treasury achieved remarkable growth and high conversion rates:

01

Installs

  • Delivered 18,000 installs during the campaign.
02

Registrations

  • Generated 1,470 registrations, achieving an install-to-registration conversion rate of 8.2%.
03

Purchases

  • Converted 1,200 users into purchasers, resulting in an impressive registration-to-purchase is 3X of the KPI.
04

High-Value Purchasers

  • Over 350 users made significant purchases, showcasing the campaign’s ability to attract and retain high-value customers.
05

Install-to-Purchase Conversion Rate

  • Achieved a standout 6.6% conversion rate from installs to purchases, far exceeding industry benchmarks for financial apps.

Key Differentiators

Localized Campaigns: Leveraged strong cultural and market insights to tailor the messaging and creatives for the Indonesian audience.

High Engagement Quality: Emphasis on in-app traffic and programmatic precision ensured minimal wastage and optimal user intent.

Continuous Optimization: Dedicated monitoring and real-time updates ensured all KPIs were exceeded.

Why strongmetrics?

With expertise in user acquisition and performance marketing, strongmetrics delivered a scalable, high-quality campaign for Treasury. Our programmatic strategies, advanced DSP capabilities, and commitment to data-driven decisions enabled us to meet and exceed the campaign's goals.

Conclusion

Through programmatic precision and market-tailored strategies, strongmetrics helped Treasury grow its user base and significantly increase digital gold purchases. With 490 registrations and 410 purchases from only 6,000 installs, the campaign highlights the effectiveness of combining local insights with advanced programmatic advertising tools.

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