Accelerating Growth of PokerCircle's Engaged User Base with Data-Driven Strategies and Precision Targeting
Overview
strongmetrics partnered with Upstox Pro Mobile to drive substantial growth for their
online trading app. Through our programmatic expertise and data-driven solutions, we
exceeded campaign goals and achieved remarkable results. Upstox Pro Mobile is a
mobile trading app for online trading at BSE, NSE and MCX exchanges. The app is
available for Android and iPhone users. This app can be used by upstox customer for
multiple tasks including demat account opening , trade, transfer of funds, invest in
stocks etc.
Campaign Goal
Acquire users who would register, make their first transaction, and become active
traders, with a focus on optimizing Cost Per Active Trader Acquisition.
Strategy
01
Dynamic Audience Targeting
Targeted lookalike audiences based on first-party data from the client.
Machine learning-driven segmentation refined targeting to focus on potential
active traders, filtering non-converting users early.Integrated with all the major ad
exchanges and processing our bidder shortly received enough impressions and
installs helping our models classify which user group will install the app. This
allowed our machine learning-based platform to build the initial targeting model
focusing on app installs. This segregation helped to target the actual users who
will remain partners for the app entire journer and those who will not be an active
users. This customized or tailored approach for audience categorisation actually
helped a lot to focus on audience segments with a higher probability of becoming
active traders (new users who have registered in the app, made their first
transaction and most likely will keep making transactions).
02
Premium Inventory Utilization
Optimized in-app traffic using high-quality, premium inventories for relevant,impactful audience reach.
Fraud Prevention Measures
Deployed manual and automated anti-fraud tools to inspect traffic at all levels:
impressions, clicks, events, and installs.
Used a strike-based system to detect and eliminate suspicious activity.
Real-Time Data Analysis and Campaign Monitoring
Continuously monitored campaign performance using ML algorithms to adjust
targeting and optimize in-app events.
Captivating Creatives
Tested and implemented creatives that consistently attracted high-quality users
and scaled campaigns effectively.
03
Campaign Results
Month 1: 800 events recorded.
Month 2: Performance tripled compared to Month 1.
Month 3: 500% growth in events and 110% growth in installs.
Maintained ARPU of 7–10.
Achieved 83% deep-funnel conversion from first deposit to trader status,
surpassing KPI benchmarks.
Weekly install volume doubled within the first month, with a 50% improvement
in account generation conversion rates.
We combine premium inventories with dynamic audience segmentation and fraud prevention to ensure impactful, high-quality results.
03
Collaborative Growth
We act as a growth partner, not just a vendor, providing insights that drive value and inform broader marketing strategies.
Why strongmetrics?
strongmetrics combines cutting-edge programmatic technologies with a hands-on approach to performance marketing. By utilizing advanced tools like RTB, DSPs, and dynamic creatives, we provide measurable, scalable, and high-quality results.
Conclusion
Using Dynamic Audience Segmentation, Strongmetrics delivered exceptional results
for Upstox Pro Mobile. Our approach focused on:
Targeting high-potential users to maximize ROAS.
Driving deep funnel conversions, achieving 83% trader status, and delivering measurable ROI within the first 30 days of installation.
Achieving high efficiency and scalability while maintaining
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